How to Get More Reviews for Your Moving Company
Reviews decide where you show in Google Maps and whether the customer calls you or the next mover. The companies with hundreds of reviews aren't lucky. They ask every customer, the same day, with one tap to the review page.
Updated 2026-11-05 · By the MoveitPro team
How do I get more reviews for my moving company?
Ask every customer, the same day the move finishes, with a text that links straight to your Google review page. Have the crew lead mention it in person at the end of the job, send one reminder a few days later, and answer every review you get. Never pay for reviews or only ask happy customers on Google; both break Google's rules.
When to ask
The best moment is the end of move day, when the customer is relieved and the crew is still in their mind. The second-best is the next morning. After a week, response rates fall off fast.
- Crew lead mentions it in person while wrapping up: "You'll get a text from us. A quick review really helps our crew."
- Text the review link within an hour of the job closing.
- Send one email reminder two or three days later if they haven't left one.
- Stop after that. More reminders annoy people who already said no.
Review request templates
Same-day text
Within an hour of the move finishing
Hi {first name}, thanks for moving with {company} today! If {crew lead} and the crew took good care of you, would you leave a quick review? It takes about 30 seconds: {review link}
Reminder email
2–3 days later, if no review yet
Subject: How did your move go, {first name}?
We hope you're settling in. Reviews are how families find movers they can trust, and how our crew gets recognized for good work.
If you have a minute, we'd be grateful: {review link}
If anything wasn't right, reply to this email and I'll handle it personally. — {name}, {company}
Crew lead, in person
At the end of the job
"Before we head out, is there anything else we can do? … Great. You'll get a text from us in a bit with a link. If you're happy with how today went, a review mentioning the crew makes a big difference for us."
Customer who had a problem
Before any review request
"I saw the note about the scratched dresser. I'm sorry. Here's what we'll do: {fix}. I'll call you {when} to confirm it's handled."
Fix it first. Then send the normal review request like everyone else.
The rules that keep your listing safe
Google's review policies forbid offering incentives for reviews and forbid selectively asking only happy customers to review you (often called review gating). Breaking them can get reviews removed or your profile restricted. Ask everyone the same way, and send unhappy customers to someone who can fix the problem, not away from the review page.
- Don't pay for reviews or offer discounts or gifts in exchange.
- Don't write reviews for yourself or have staff do it.
- Don't ask only customers you think are happy to post on Google.
- Do ask every customer; do make it easy; do respond to every review.
How to answer reviews, especially bad ones
- 1
Answer within a day or two
Prospective customers read your replies as much as the reviews.
- 2
Thank people by name and mention the crew
"Thanks, Maria. We'll pass this along to Jose and the crew." It reads as real, because it is.
- 3
For a bad review, stay calm and specific
Apologize for the experience, state the facts briefly without arguing, and invite them to call a named person.
- 4
Fix it offline, then follow up
Many customers update a review after a problem is genuinely solved. Don't pressure them to.
- 5
Learn from the pattern
If several reviews mention late arrivals or surprise charges, that's an operations fix, not a marketing one. See claims software for keeping damage issues organized.
Track reviews like a sales number
- Reviews per week, against moves completed per week.
- Average rating by crew lead: reviews that name crew members show who to recognize and coach.
- Time from move completion to review request: aim for under an hour.
- Share good reviews with the crew. It's the cheapest morale boost in the business.
MoveitPro+
Review requests that send themselves
MoveitPro+ asks for the review automatically after the move, by text or email, at the time you choose and in your own words.
- Automatic review requests after every completed move, with optional follow-ups.
- Text and email, with your own wording.
- Links to Google, Yelp, Facebook, BBB and other review sites, set per branch.
- A dashboard of requests sent, replies, clicks and reviews by platform.
- A sales rep leaderboard for reviews earned.
- Damage and claims handled in the same system.
Frequently asked questions
Keep reading
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