Email Marketing for Moving Companies That Books Moves
Email won't replace the phone in a moving company, but it does three jobs nothing else does as cheaply: it follows up on every estimate, it makes the booked customer feel looked after, and it brings past customers and their friends back. Here is the set of emails that does all three.
Updated 2026-11-05 · By the MoveitPro team
What emails should a moving company send?
An estimate email with a clear way to book, a short follow-up sequence for quotes that haven't booked, a booking confirmation, a reminder before move day, a thank-you with a review request after the move, and a few campaigns a year to past customers. Most of these should send automatically.
The automated emails every moving company needs
| Sends when | Its one job | |
|---|---|---|
| Quote / estimate | The estimate is ready | Show the price clearly and make booking one click. |
| Estimate follow-up | Days 2, 5 and 10 after an unbooked quote | Answer the question that is stopping them; offer to hold the date. |
| Booking confirmation | The customer books | Confirm date, arrival window, deposit and what happens next. |
| Deposit receipt | A payment is taken | Show what was paid and what's left. |
| Pre-move reminder | 2–3 days before the move | Arrival window, parking, elevator, what to have ready. |
| Crew on the way | The crew heads out | Set expectations; fewer "where are you?" calls. |
| Thank you + review request | The same day the move finishes | Ask for a review while the move is fresh. |
| Invoice / receipt | The job is closed out | A clean final record. |
In MoveitPro+ every customer email is the company's own: you edit the wording and switch each one on or off in Communications.
Moving company CRMA follow-up sequence for estimates that haven't booked
Most unbooked estimates aren't a no. They are a "not yet". Pair each email with a call or text from the rep, and stop the sequence the moment they book or say no.
- 1
Day 2: "Any questions about your estimate?"
Two or three sentences from the rep, signed with their name and direct number. Restate the date and the price, and link to book.
- 2
Day 5: answer the usual worry
Most hesitations are price, what's included, or trust. Explain what's included, how you protect belongings, and link three recent reviews.
- 3
Day 10: the date is filling up
Only if it's true. Say how many crews are left on their date and offer to hold it.
- 4
Day 21: close the loop
Ask plainly whether they still need help or booked elsewhere. The answer is useful either way.
Campaigns to past customers
People move again, and they know other people who are moving. A past customer list is the cheapest source of booked jobs you have. Three to six emails a year is plenty.
- The anniversary: "A year ago today we moved you." Ask how the new place is and mention referrals.
- Spring and summer: peak season is coming; book early for the best dates.
- Referral reminder: a simple thank-you for every customer they send.
- Storage: if you offer storage, remind past customers before the holidays and at the start of summer.
- Community news: a donation drive, a new location, a new truck. Real news, not ads.
Writing moving company emails people read
- Send from a person, not "noreply". Customers reply to people.
- One email, one job, one button.
- Put the date, the price and the next step in the first two lines; most people read on a phone.
- Use their name and their move details: date, cities, move size.
- Keep design simple. Heavy images land in the Promotions tab.
- Always include your phone number. Many customers would rather call.
Staying out of spam
- Send from your own domain, and set up SPF, DKIM and DMARC so inboxes trust your mail.
- Only email people who gave you their address. Don't buy lists.
- Include an unsubscribe link on marketing email and honor it right away.
- Remove addresses that bounce.
- Keep marketing volume steady instead of blasting your whole list once a year.
What to measure
Opens are unreliable now that many email apps preload images, so judge emails on replies, clicks, and above all booked moves. Compare the booking rate of estimates that got the follow-up sequence with those that didn't.
MoveitPro+
Email built into your moving software
MoveitPro+ sends the right email at the right step of every move, from your own templates, and logs every message on the customer's record.
- Automated emails for estimates, bookings, reminders, receipts and reviews, each editable and switchable.
- Estimate, follow-up and payment reminder sequences built in.
- Email campaigns with ready-made audiences, such as estimates given but not booked.
- A drag-and-drop email builder.
- Your own sending domain for better inbox placement.
- Texts and calls on the same customer record as the emails.
Frequently asked questions
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